Well just look at it! It's the most complex way to get food out of packaging I have ever known. Added to the fact that you're usually carrying out this infuriatingly difficult task in a bleary eyed state at the crack of dawn.
And when you do get a couple out to eat, your kitchen looks like your Dad's been sanding a piece of wood all over it.
How would I do it better? Have it so the box opens up like a cupcake/chocolates box and have the little fellas all lined up so you can just grab one, whack it in a bowl and eat it. Minimum fuss, no mess, no angry morning Weetabix throwing.